Happier Mornings,
Not Just Better Sleep
Most sleep supplements just knock you out. We lower your cortisol while you sleep, so you wake up genuinely calm, clear, and ready—not just "well-rested."
The Real Problem with Mornings
It's not that you didn't sleep enough. It's that cortisol stays elevated overnight—and most sleep supplements don't address it.
Waking Up Stressed & Anxious
You wake up already overwhelmed—before you even check your phone. That's your overworked nervous system asking for recovery, not laziness.
Poor Sleep Architecture
You might "sleep 8 hours" but wake up exhausted because you're not getting enough deep, restorative sleep stages.
Morning Brain Fog
Other supplements leave you groggy with melatonin hangovers. You're technically awake, but not actually clear or energized.
Our Three-Pillar Approach
We don't just help you fall asleep. We reduce stress levels overnight and optimize your recovery so you wake up genuinely happy.
Lower Cortisol While You Sleep
Reduce stress hormones overnight for happier mornings
Your stress system gets stuck in overdrive, keeping cortisol high even while you sleep. We use clinically-studied ingredients to lower cortisol during the night—so you wake up calm and ready, not anxious and overwhelmed.
Key Ingredients:
Mood Optimization
Wake up with a genuinely positive outlook
We support your brain's natural calming systems and enhance emotional wellbeing so your nervous system can relax deeply—without sedation or dependency.
Key Ingredients:
Deep Sleep Quality
Maximize restorative sleep stages
We optimize your body's natural sleep architecture—helping you cycle through deep sleep stages more efficiently for true restoration.
Key Ingredients:
What Happens Overnight
30-60 Minutes After Taking
As you're getting ready for bed
Your nervous system begins to shift into "rest and digest" mode. Taurine and L-Theanine support natural GABA activity for smooth, non-sedative calm. You feel relaxed, not drugged.
During Sleep
Throughout the night
Glycine helps regulate your body temperature, deepening your sleep stages. Magnesium supports muscle recovery. Phosphatidylserine and Ashwagandha actively lower your cortisol levels while you sleep—resetting your stress response for the morning.
When You Wake Up
In the morning
You wake naturally with a genuinely happy, positive feeling. No crushing anxiety. No stress. Because we lowered your cortisol overnight, you feel calm, clear, and genuinely ready for the day. No grogginess. No brain fog. Just natural, happy energy.
After 2-4 Weeks
Long-term transformation
Your body's overnight cortisol regulation fully optimizes. Waking up happy becomes your new normal, not a rare exception. You've broken the cycle of waking up stressed and overwhelmed.
The Ingredients (And Why They Work)
Every ingredient is at clinically-studied doses. No fairy dusting. No fillers. Just what works.
Phosphatidylserine
Phosphatidylserine (PS) is a phospholipid that modulates your HPA axis—your body's central stress response system. At 400mg (the clinical standard), it actively lowers cortisol during the night, so instead of waking up with high stress hormones, you wake up calm and ready. This is the mechanism behind genuinely happy mornings.
📚 The Science Behind It
- Clinical Dose: 400mg is the research-backed standard used in cortisol studies.
- Key Study: Baumeister et al. (2008) found 400mg reduced cortisol by 30% in chronically stressed adults.
- How It Works: PS helps regulate the hypothalamic-pituitary-adrenal axis, preventing excessive cortisol release.
- Timeline: Effects begin within the first week and strengthen with continued use over 2-4 weeks.
KSM-66® Ashwagandha
Ashwagandha is an adaptogen that helps your body handle stress more effectively. KSM-66 is the most clinically-studied extract (22+ human trials) and at 600mg—the proven efficacy dose—it works synergistically with PS to rebalance cortisol and restore your natural stress resilience.
📚 The Science Behind It
- Clinical Dose: 600mg is the proven effective dose in multiple clinical trials.
- Key Study: Chandrasekhar et al. (2012) showed 600mg reduced cortisol by 27.9%.
- Why KSM-66: Full-spectrum root extract (not just isolated compounds) with 22+ clinical trials.
- Timeline: Noticeable stress reduction within 2 weeks; optimal benefits at 4-8 weeks.
Saffron Extract (affron®)
Saffron works through serotonin pathways to naturally elevate mood. At 40mg of premium affron® extract, studies show it's comparable to mild antidepressants for mood support—but without side effects. This is the "genuinely happy" part of happy mornings.
📚 The Science Behind It
- Clinical Dose: 30-40mg. We use 40mg—the upper effective range for maximum benefit.
- Key Findings: Multiple studies show mood improvement comparable to fluoxetine for mild-to-moderate support.
- Why affron®: Standardized extract with consistent clinical backing across 7+ studies.
- Timeline: Mood benefits typically noticed within 1-2 weeks.
Taurine
You know taurine from energy drinks—but here's what they got wrong. Taurine isn't stimulating, it's calming. Energy drinks use it to smooth out caffeine's jitters. We use it pure, without stimulants, at 600mg to support GABA and glycine receptor activity for natural nervous system balance.
📚 The Science Behind It
- Clinical Range: 500-1000mg for various benefits. We use 600mg for optimal neurocalming effects without over-sedation.
- How It Works: Modulates GABA and glycine receptors in the brain; crosses the blood-brain barrier reliably (unlike GABA itself).
- Key Benefits: Neuroprotective, stress-modulating, supports healthy nervous system function.
- Why We Use It: More reliable mechanism than GABA supplements; fits "clear & energized" positioning.
Glycine
Glycine is the workhorse of this formula. It lowers your core body temperature (which triggers deeper sleep), activates GABA receptors for calm, and has been shown in multiple studies to improve subjective sleep quality and next-day alertness. At 1750mg, we hit the sweet spot between efficacy and zero morning grogginess.
📚 The Science Behind It
- Clinical Dose: 3000mg is the full clinical dose, but 1750mg provides benefits with minimal grogginess risk.
- Key Benefits: Improved sleep efficiency, reduced time to fall asleep, better next-day cognitive performance.
- Mechanism: Lowers core body temperature, activates NMDA receptors, promotes healthy sleep architecture.
- Why 1750mg: Optimal balance between deep sleep support and "wake up clear" positioning.
Magnesium Glycinate
Most people are magnesium deficient. This form (glycinate) is highly absorbable and doesn't cause digestive upset. At 140mg elemental magnesium, it supports muscle relaxation, nervous system calm, and works synergistically with glycine (you're getting glycine from both sources).
📚 The Science Behind It
- Clinical Range: 200-400mg elemental. We use 140mg for balance with other ingredients and to avoid digestive issues.
- Why Glycinate: Best absorption, no laxative effect (unlike oxide or citrate), includes additional glycine.
- Benefits: Muscle recovery, stress reduction, improved sleep efficiency.
- Synergy: Works beautifully with standalone glycine and taurine in the formula.
L-Theanine
Found naturally in tea, L-theanine increases alpha brain waves (associated with calm alertness). It helps you transition smoothly into sleep without feeling drugged, and supports that clear, focused feeling when you wake up.
📚 The Science Behind It
- Clinical Dose: 100-200mg. We use 200mg—the upper range for maximum benefit.
- Mechanism: Increases alpha brain waves, modulates neurotransmitters (GABA, serotonin, dopamine).
- Benefits: Relaxation without sedation, improved focus, better sleep quality.
- Timeline: Effects felt within 30-60 minutes; supports both sleep and waking clarity.
Reishi Extract
Reishi is an adaptogenic mushroom used for centuries in traditional medicine. The triterpenes and polysaccharides in Reishi support your HPA axis (stress response system) and help modulate the immune-stress connection for deeper calm and better recovery.
📚 The Science Behind It
- Clinical Dose: 250mg of 30% polysaccharide extract provides meaningful adaptogenic benefit.
- Mechanism: Triterpenes and polysaccharides modulate immune-stress pathways and support HPA axis function.
- Benefits: Reduces anxiety, supports immune function, promotes restorative sleep.
- Why Include It: Complements ashwagandha through different adaptogenic pathways for comprehensive stress support.
Inositol
Inositol supports neurotransmitter signaling, particularly serotonin pathways. At 500mg—the entry point for clinical mood benefits—it improves cellular response to serotonin and other mood regulators, enhancing emotional balance and reducing anxiety.
📚 The Science Behind It
- Clinical Dose: 500-2000mg for mood benefits. We use 500mg as the therapeutic starting dose.
- Mechanism: Acts as a second messenger in cells, improving neurotransmitter receptor sensitivity.
- Benefits: Mood stabilization, anxiety reduction, emotional balance.
- Why Include It: Enhances the mood-elevating effects of saffron through complementary pathways.
Vitamin B6 (P5P)
P5P (Pyridoxal-5-Phosphate) is the active form of vitamin B6. It's essential for converting tryptophan → serotonin → melatonin naturally. At 10mg, it supports your body's natural sleep-wake cycle and neurotransmitter synthesis without external melatonin supplementation.
📚 The Science Behind It
- Clinical Dose: 10-25mg P5P for neurotransmitter support. We use 10mg—the optimal dose for sleep support.
- Mechanism: Cofactor for aromatic amino acid decarboxylase, the rate-limiting enzyme in melatonin synthesis.
- Benefits: Supports natural melatonin production, improves dream recall, enhances mood regulation.
- Why P5P: Active form requires no conversion, immediately bioavailable.
What We Intentionally Left Out
Just as important as what's in the formula is what we decided to exclude—and why.
❌ Melatonin
Why it's everywhere: Helps you fall asleep faster by signaling "nighttime" to your body. Popular because it works quickly.
Why we excluded it: Causes morning grogginess (the exact problem you're trying to solve), builds tolerance over time, and suppresses your body's natural melatonin production. It's a sleep crutch, not a solution.
✓ Our approach instead:
We support your body's natural sleep-wake cycle with B6 (cofactor for melatonin synthesis), lower cortisol overnight, and optimize sleep architecture—so you can sleep well without dependency.
❌ Valerian Root
Why it's common: Traditional herbal sleep aid used for centuries. Cheap and well-known.
Why we excluded it: Can cause "hangover" effect and morning brain fog in many users—defeating your goal of waking up clear and energized.
✓ Our approach instead:
We use targeted amino acids (glycine, taurine, theanine) and adaptogens (reishi, ashwagandha) that support calm without morning grogginess. Clean, clear, effective.
❌ GABA
Why it's popular: Direct GABA supplementation seems like the obvious solution for anxiety and sleep.
Why we excluded it: GABA molecules are too large to cross the blood-brain barrier effectively in most people. You're essentially paying for an ingredient that doesn't reach its target.
✓ Our approach instead:
Taurine and L-theanine modulate GABA receptors and cross the blood-brain barrier reliably. Same benefit, better mechanism. Science over marketing.
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